PROFILE

My approach is equal parts imagination and strategy. I am devoted to building purposeful and results-driven media for lifestyle brands that want to connect, find their cultural centre, engage consumers, and increase revenue.

I specialize in creating opportunities in spaces most wouldn't consider, and I position powerful and innovative brand stories that elevate and inspire. 

PROCESS

Truly strategic comms require a blank canvas and an open mind for every project. I delve deeply into a brand and its culture well before crafting a narrative. I take the time to collect genuine consumer insights to produce accurate, effective, and fully integrated media. 

SELECTED BRANDS

I am grateful and privileged to have worked with a wide breadth of global brands. 

Automobili Lamborghini  •  Red Bull Media House        Red Bull Global  •  Helly Hansen  •  Volkswagen America  Oakley Eyewear  •  Pinkbike.com  •  GoPro  •  Bugatti Koenigsegg  •  Specialized  •  Trek Bicycles  •  Monster Energy  •  Marzocchi  •  Lotus Cars  •   Rockstar Energy MEC  •  Mavic  •  Intrawest  •  Vans  •  Century 21  •  Kali Protectives  •  Troy Lee Designs   •  Kokanee  •  Whistler Mountain Bike Park  •  Shimano  •  SRAM  •  NBC Sports Boombox •  5.10 / Adidas  •  Race Face Performance Products  •  RUF  •  Bell Helmets  •  Giant Bicycles  Crankworx  •  Outdoor Research  •  Yakima  •  New York Life  •  Harley-Davidson •  Lincoln • Re/Max  •  McKesson  Porsche  •  Royal LePage •  BMW  •  Fox Factory  •  ICBC  Staples Promotional Products •  Maxxis. •  Smith Optics